The Benefits of Websites for Local Businesses
First, it’s important to ensure you understand just how beneficial a website is to not only your chiropractic business but to businesses in the medical industry in general.
Having a website as a local business can:
- Help you reach a wider audience with medical SEO
- Provide a convenient way for customers to find out more about your services
- Act as a space to promote special offers or events
- Help you provide better customer support
- Build brand awareness
- Create an impression of professionalism
Finally, having a website as a chiropractor can help you stand out from the competition. In a sea of online options, a well-designed website can help you to stand out and attract attention. When
This is why, when it comes to local businesses, having a website isn’t a luxury; it’s a necessity.
Chiropractor Web Design Process: The Basics
As mentioned above, chiropractors must have a strong online presence to attract new patients and grow their practice. Your website is the foundation of your online presence and should be designed with care.
After all, patients will use your website to learn more about you, your practice, your brand, your services, and more before deciding to book an appointment.
A professional web development and design team must build your website correctly to provide visitors with the information they need and encourage them to make an appointment at your clinic.
Use this basic checklist to make sure your chiropractic website has all the key elements in place for a successful web presence.
Hosting & Domain Name
The website creation process begins with choosing a domain name and hosting provider. You’ll usually do this through a web hosting provider such as:
- Google Domains
- GoDaddy
- Domain.com
- Network Solutions
- Bluehost
- SiteGround
However, some web development companies also offer hosting services as part of their web design package. If that’s the case then they might also help you choose the domain name, too.
Your domain name should be reflective of your brand. For example, if your practice’s brand name is “Charlotte Chiropractic Services,” it’s a good idea to have your domain be “charlottechiropracticservices.com.”
This makes it easy for patients to remember and creates consistency for your brand.
There is also a belief that including keywords in your domain name can help with SEO rankings. However, Google has stated that this has no impact on rankings. That being said, use your brand name instead of trying to include keywords in your URL.
What about different domain extensions? When you cna, use the “.com” option. The “.com” extension is the most well-known and people generally trust those domain names more than all the other variations that are now available.
